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Posted by on Apr 2, 2013 in Blue Nile, Cash Back, Ring, Top Cash Back | 0 comments

Massive Savings on Diamond Engagement Rings through Blue Nile

I always feel that buying a diamond engagement ring is like buying a car. A lot of people don’t know what they should be looking for or how to negotiate for the lowest price. Before they know it, they’ve spent a lot of money and the salesperson has somehow convinced them that they got a great deal. The diamond industry is probably the savviest industry that exists. For example, they artificially hold down the supply of diamonds to force prices up. Then they propagate the idea that the amount you spend on a diamond engagement ring is a correlation of your love for your future spouse. So it should come as no surprise that they tried to crush Blue Nile when it first came on the scene in 1999. Blue Nile is the largest online retailer of diamond engagement rings and because of more efficient operations, they are able to offer diamonds at significantly lower prices than a traditional store. Of course, retailers in the diamond industry did not like that...

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